3 Ways to Search Twitter Like a Pro

So you’ve just started your companies Twitter account, got your head around all the jargon associated with it, and built a small modest audience but you don’t really know how to push this forward, or how to convert this audience into conversions.

1. Switch to Advanced Search!

Even if you’re familiar with regular search it’s worth getting to grips with advanced search. Used correctly it’s gold dust to social media marketers.

Using advanced search, you have a multitude of options. If you run a local business, you can search for tweets near a specific location or simply around your current position (if you’re a small business or charity tweets sent from around the globe probably don’t matter to you!) You can look for tweets containing a keyword that were sent by a particular account. Both of these tasks could help provide a targeted and relevant list of people to follow on Twitter.

2. Attitude Search.

Searching for attitude is simple by using the tick boxes along the bottom of the advanced search page.  For example, if you’re searching for reviews of a certain product or company, just search for the relevant name, then choose whether you want to see positive or negative mentions of the keyword.

You’ll need to work this cleverly. A search for “@AudreysCoffeeShop” with negative emotions won’t receive enough results to give you a true reflection.

Rather than searching for an account and the emotions / attitudes around that account, look at tweets. Say you run an African poverty charity, look for tweets where people have used Africa at some point in their tweet with a negative emotion. Look through the results and follow these individuals, you may form a relationship which could lead to volunteering or a donation.

3. Use exact match with location search.

So simple but so brilliantly effective.

Imagine you’re a small driving school, and you’re trying to connect with teenagers who have just turned old enough to drive.

Using advanced search you could search for anybody who has said “Happy 17th Birthday” in your local area. By searching through these tweets you’ll be able to find accounts of those who’ve just turned 17, and send them a tweet something like “Happy Birthday! Hope you have an amazing day. If you’re looking to learn to drive we’re currently doing a 1/2 price offer!”

Real engagement with real people which leads to conversions.

Let me know what other ways you’ve thought of using advanced search in the comments or on Twitter.

Colin 🙂

 

4 Quick Ways To Save Time On Social Media

Many small charities and organisations operate with very few or no full-time staff, and volunteers want to get stuck in to helping their charitable causes, not updating social media.

Here’s 4 ways to help 🙂

Buffer

Simple and free, I’d recommend using this for Twitter. Simply set how many times a day you’d like to tweet (I’d say a minimum of 3 in general.) Input all your tweets you want to send out, they will then be added to your queue and posted at times you set, or Buffer can be set for what it believes is optimum timing.

Keep your queue topped up and buffer will fire off your tweets, and then send you a handy little reminder email when all your content has been published 🙂

It also gives you some content recommendations, and some basic stats about which of your tweets has performed well.

https://bufferapp.com

Hootsuite

Hootsuite is widely used in the sector. It’s has over 9 million users worldwide, and with good reason. Hootsuite is useful for managing multiple social networks, you can schedule updates for Facebook, Twitter and Google + extremely helpful for saving time, and managing multiple accounts. One hour scheduling on here and you’re set for the week!

https://hootsuite.com

Tweetdeck

I love Tweetdeck, owned and ran by Twitter themselves. It’s great for showing you everything going on at once on your account, especially helpful for keeping up to date with mentions, direct messages and what your audience are talking about.

You probably won’t need to use both Tweetdeck & Hootsuite (especially if most your social activity is on Twitter) so have a play with both and go with whichever you prefer.

https://about.twitter.com/products/tweetdeck

Buzzsumo

Struggling for content? Use Buzzsumo to see the most shared content using keywords of your choice. You could write something of your own about something topical, or retweet something relevant to your organisation.

http://app.buzzsumo.com
Let me know if these helped you in the comments 🙂